Giving Keywords are used by donors to start a text donation.  By default, our system-wide Giving Keyword is GIVE.

Giving Keywords can be account-wide, or linked to a specific Cause.

If the keyword is account-wide, the donor will get the opportunity to choose from a list of your Causes when making a donation. 

If the keyword is linked to a specific Cause, the list of Causes will not be shown, and the donation will automatically be attributed to the linked Cause.

Auto-responder

When creating a Giving Keyword, you can add an optional auto-responder.  This is simply text that will be sent as the first reply after the donor texts the keyword, followed by the usual system message for starting a donation.

You can use the auto-responder to do things like:

  • Let the donor know why their donation is so important
  • Remind them that their donation is tax-deductable
  • Let them know the goal for the current campaign
  • Tell them that a survey will be emailed to them after their donation is complete
  • Anything else you can imagine!

Creating a Giving Keyword

To create a Giving Keyword:

  1. Click Giving, then Keywords
  2. Click New Giving Keyword
  3. Enter the keyword you'd like to use, and optionally set the auto-responder
  4. Click Create Giving Keyword

That's it!  Your new keyword is ready to use.

Conclusion

Giving Keywords are great to use during a focused campaign when you want to steer donation dollars to a specific Cause without making the donor pick the Cause from a list.  You can also combine a Giving Keyword with a Hidden Cause, so be sure to check those out, too!

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