Giving Keywords are used by donors to start a text donation. By default, our system-wide Giving Keyword is GIVE.
Giving Keywords can be account-wide, or linked to a specific Cause.
If the keyword is account-wide, the donor will get the opportunity to choose from a list of your Causes when making a donation.
If the keyword is linked to a specific Cause, the list of Causes will not be shown, and the donation will automatically be attributed to the linked Cause.
Short-code-enabled Giving Keywords
When creating a Giving Keyword, you can make it short-code enabled. If you do this, donors will text the keyword to our short code (444999) instead of your assigned 10-digit giving number.
Short-code-enabled keywords work a bit differently than regular keywords, so be sure and check out our help article on them.
When creating a Giving Keyword, you can add an optional auto-responder. This is simply text that will be sent as the first reply after the donor texts the keyword, followed by the usual system message for starting a donation.
You can use the auto-responder to do things like:
- Let the donor know why their donation is so important
- Remind them that their donation is tax-deductable
- Let them know the goal for the current campaign
- Tell them that a survey will be emailed to them after their donation is complete
- Anything else you can imagine!
Creating a Giving Keyword
To create a Giving Keyword:
- Click Giving, then Keywords
- Click New Giving Keyword
- Enter the keyword you'd like to use, and optionally set the auto-responder
- If you'd like the keyword to be short-code enabled, choose the Use short code checkbox and confirm the popup message
- Click Create Giving Keyword
That's it! Your new keyword is ready to use.
If the keyword you're creating is using the short code and the keyword isn't available, you'll get a message saying so.
Giving Keywords are great to use during a focused campaign when you want to steer donation dollars to a specific Cause without making the donor pick the Cause from a list. You can also combine a Giving Keyword with a Hidden Cause, so be sure to check those out, too!